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Created at John McNeil Studio

The Berkeley School

This progressive, private K–8 school rooted in the Montessori method and located in Berkeley, California was showing up in many different ways across offices and programs, and the existing identity did not communicate the spirit of the school.

The Berkeley School needed an identity that would be as full of possibilities as the school and the students who inhabit it. The “B” is the window from which the student looks out at the world, we filled this window with images representing different disciplines like technology and literature, as well as the five senses.

Executive Creative Director: Kim Le Liboux
Founder, Chief Creative Officer: John McNeil
Producer/Project Manager: Kirsten Harkonen

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