California College of the Arts Graphic Design Book Club


I Don’t See What You Mean


Poster inspired by Marshall McLuhan's The Medium is the Massage and created for a mini-exhibition by the Graphic Design Book Club at California College of the Arts.


Each club member was prompted with a favorite quote from another book club member and suggested materials. My quote was "Our age of anxiety is in great part a result of trying to do today's jobs with yesterdays tools". I employed Google’s search engine to autocomplete my request for each word of the quote. Collecting each "first" image from the search based became the content for the poster.

24 x 36"

Typeface is RELLA SANS by Renald Loussaint.

Thanks to Rachel Berger for creating Graphic Design Book Club and making this exhibit possible.



Massage Exhibit Graphics






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